Customer Insights Marketeer

Will you be Fun Miles’ next Customer Insights Marketeer? As our Customer Insights Marketeer, you will play a key role in understanding cardholder behavior and preferences, to drive data-driven and marketing strategies. You will collect, analyze, and interpret customer data to provide insights that enhance marketing campaigns, improve customer experience, and support business growth. Collaborating closely with Marketing, Operations and our Fun Miles Partners, you will translate insights into actions that increase engagement and loyalty.

What will be your main responsibilities:

• Gather and analyze customer data from various sources and in various ways. Examples are:
  • Performing market research
  • Organizing focus groups
  • Setting up surveys for our cardholders
• Analyze transaction and CRM data from our database
• Develop dashboards, reports and presentations with insights for Fun Miles Partners.
• Develop new (ongoing) marketing campaigns
• Optimize marketing campaigns with A/B tests. You will be focused on direct messaging, including e-mail and push notifications.
• Set-up segmentation and persona’s
• Monitor ongoing e-mail campaigns for Fun Miles Partners
• Keep track of data quality in our CRM system
• Other customer data related tasks that will arise as we are always innovating

Who are you:

We are looking for a data-driven and analytical marketing professional with a passion for customer behavior and preferences. You are proactive, curious and you like balancing analytical thinking with hands-on execution.

You have the following characteristics and skills:

• A completed bachelor's degree (minimum HBO level).
• Work experience in online marketing (3-5 years)
• Marketing mindset: understands consumer behavior and translates into marketing strategies
• Loves working with data in a fast FUN environment
• Experience with CRM systems, databases and analytical tools
• Basic knowledge of PowerBI is a plus
• Works well with different teams including Marketing, Operations and our Key Partners
• Excellent communication skills in Dutch and English (Papiamentu is a plus)
• Self-starter: initializes own projects for improvement

What do we offer?

• Challenging projects and analyses with lots of room for own initiative
• Work in a FUN environment with different brands on the islands
• Professional team and a creative environment.

Are you the analytical marketeer that we are searching for?
Send your Resume and motivation letter to HRM@funmiles.net. We're looking forward to hearing from you!